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ABOUT ME

I’m a brand consultant and freelance journalist with over a decade’s worth of experience on some of the biggest print and digital titles in the country as a multi award-winning beauty and features director.

I’ve consulted for companies like Freuds, YSL, Dove, Superdrug, Braun and many more. I’ve also worked alongside trend forecasting agencies like The Future Laboratory/LSN Global to predict what’s going to be killer in the world of beauty and health and for Mastered as an editorial expert. I’ve been on Woman’s Hour, BBC’s Asian Network and ITV’s This Morning talking all things race, beauty and wellness. 

Most recently I was Beauty Director at Stylist and stylist.co.uk and prior to this I was Acting Features Director at Stylist. I was also Senior Beauty Editor at Marie Claire (where I was nominated for BSME columnist of the year for a feature on the trend of urotherapy – that’s drinking your own wee, FYI) and Beauty & Health Editor at Women’s Health (where I also won Johnson & Johnson’s and Fashion Monitor’s Journalist of the year awards).

My words have also appeared in The Guardian, Cosmopolitan, Sunday Times Travel Magazine, Sunday Telegraph, The Pool, Esquire, Men’s Health, i-D, Kerrang!, Clash, Schön and XO Jane among others. 

If you are a brand looking for strategic consultancy and creative direction - I can help. Or are you a magazine or website looking for writers or help your content strategy? Again - let me know. I can help you with strategic consultancy and creative direction that captivates your audience. Just drop me a line for an initial chat and quote here.